Tuesday, July 1

Track: Marketing
Parallel Session 16 - Room N01
Chair: Liisa Uusitalo (Helsinki School of Economics and Business Administration)
Tony Conway, Jeryl Whitelock (University of Salford), Does the building of relationships lead to successful performing arts organizations?
Rita Kottasz (London Metropolitan University), Motivating the affluent young male to donate to non-profit arts organisations
Minna Ikävalko (Lappeenranta University of Technology), Relational exchange and commitment in art sponsorship case: Finnish National Opera and Sampo

Track: Strategy
Parallel Session 17 - Room N02
Chair: Michael Quine (City University)
Richard Reavill (Cass City of London Business School), A possible method of quality assessment of film and theatre presentations in London
Pierre-Jean Benghozi, Thomas Paris (École polytechnique de Paris), De l'intermédiation à la prescription: le case de l'audiovisuel
Stephen B. Preece (Wilfrid Laurier University), The performing arts value chain: a framework for evaluating unique partnerships

Track: Consumer behaviour
Parallel Session 18 - Room N03
Chair: Bernadette McNicholas (RMIT University)
François Colbert, Marc-A. Tomiuk, Heungsun Hwang, Mylène Ménard, (HEC Montreal), An investigation into the effects of Napster's demise on the purchase intentions of music CDs
Marylouise Caldwell (University of New South Wales), Arch G. Woodside (Boston College) Advancing theory of presentation-of-self via interpretive research of attending performing arts
Niall Caldwell (London Metropolitan University), Do museums have "brand identities" that are recognised by visitors?

Track: Organization
Parallel Session 19 - Room N03
Chair: Alessandro Usai (Università Bocconi)
Jo Caust (University of South Australia), Sellars and the 2002 Adelaide Festival of Arts: an organizational nightmare or a "wake-up" call for arts leadership?
Arja Ropo, Erika Sauer (University of Tampere), The success story of Finnish conductors: grand narratives and small stories on global leadership
Frédéric Kletz, Olivier Lenay (Ecole des Mines de Paris), Public policies and the transformation of occupations in cultural sites

Track: Cultural economics and policy
Parallel Session 20 - Room N05
Chair: Yves Evrard (HEC Montreal)
Anna Herold (European University Institute), Between art and commerce: vagaries of the EU film policy
Anna-Maria Blomgren, Roger Blomgren, (University of Trollhättan/Uddevalla), Film production in Sweden: from art policy to industrial management
Victor Fernández-Blanco, Juan Prieto-Rodríguez (University of Oviedo), Building stronger national movie industries: the case of Spain