Monday, June 30

Track: Marketing
Parallel Session 1 - Room N01
Chair: Antonella Carù (Università Bocconi)
Roger Bennet (London Metropolitan University), Competitor analysis practices of grant-aided provincial UK theatre companies
Hélène Laurichesse (University of Toulouse 2), Stéphane Magne (University of Toulouse 1), Film Marketing: results and consequences of an inflationary trend
Finola Kerrigan (University of Hertfordshire), Mustafa Özbilgin (University of Surrey), Film marketing in Europe – Policy and practice

Track: Strategy
Parallel Session 2 - Room N02
Chair: Dennis Rich (Columbia College)
Masaaki Hirano (Waseda University), Yuko Oki (Showa University of Music), Strategic challenges for symphony orchestras in Japan
Alex de Voogt (Leiden University), Defying market economy: the case of Dutch modern art Museums
Andrea Moretti, Donata Collodi (University of Udine), Survey on the international music competitions in Italy: managerial and organizational aspects

Track: Consumer Behavior
Parallel Session 3 - Room N03
Chair: Gabriele Troilo (Università Bocconi)
Deborah Hayes (University of Greenwich), Audience development: towards a strategic mindset
Jennifer Wiggins (University of Wisconsin-Madison), Motivation, ability and opportunity to participate: a reconceptualization of the Rand Model of audience development
Elena Levshina, Natalia Zykova (Interstudio Institute), Monitoring of audience of the Karelian Republic Music Theatre

Track: Organization
Parallel Session 4 - Room N04
Chair: Jennifer Radbourne (Queensland University of Technology)
Joan Jeffri (Columbia University), The result of keeping time: methods to identify and study artist populations – The case of jazz musicians
Patricia Dewey (University of Oregon), Training arts administrators to manage systemic change
Annukka Jyrämä, Anne Äyväri (Helsinki School of Economics), The role of mediators in enabling the learning process of new entrants to art field

Track: Cultural economics and policy
Parallel Session 5 - Room N05
Chair: Pierre-Jean Benghozi (École polytechnique de Paris)
Kevin V. Mulcahy (Louisiana State University), Cultural Darwinism and the limits of privatization
Gianfranco Mossetto (University of Venice Ca' Foscari), The market for faith and the marketing of faith
Anne Gombault (ESSCA), Current practices in free admission to museums: an international perspective

Track: Marketing
Parallel Session 6 - Room N01
Chair: Joanne Scheff Bernstein (Northwestern University)
Hilppa Sorjonen, Liisa Uusitalo (Helsinki School of Economics), Market orientation and the programming of performing arts organizations
Fabrizio Montanari (Università Bocconi), When the audience comes first: the case of UGC cinemas
Yupin Chung (University of Leicester), Pricing policy for museums: should we privatise public museums? A case study from Taiwan

Track: Strategy
Parallel Session 7 - Room N02
Chair: François Colbert (HEC Montreal)
Maria Naimark (Interstudio Institute), J. Dennis Rich (Columbia College), The artistic decision making process: who influences and who decides?
Jennifer Radbourne (QUT), The Queensland Arts Council: the case for governance in volunteer arts boards
Odile Paulus (IECS), American museums and their objectives: a textual analysis of American museums mission statements

Track: Consumer behavior
Parallel Session 8 - Room N03
Chair: Fabrizio Perretti (Università Bocconi)
Alain d'Astous (HEC Montreal), Antonella Carù (Università Bocconi), Moviegoers' use of film reviews in the search for information: an inter-cultural comparison of the impact of individual variables
Harold Miesen (Tilburg University), The motivational determinants of literary reading: planned behavior theory

Track: Organization
Parallel Session 9 - Room N04
Chair: Silvia Bagdadli (Università Bocconi )
Diane Barthel-Bouchier (State University of NY), Starving artists and charitable ladies: a case study of goal displacement in a National Arts Organization
Stephen Boyle (University of South Australia), Organizational identity and potential role conflict for professional musicians in military and service bands
Zannie Giraud Voss (Duke University), Glenn B. Voss (North Carolina State University), Perceived image and customer response: a case of two theatres

Track: Cultural economics and policy
Parallel Session 10 - Room N05
Chair: Susumu Kobayashi (Miyagy University)
Ruth Bereson, Michèle Genor (Columbia University), Expanding the imagination! An investigation into the nature of audience. An interdisciplinary collaboration
Margi Glavovic Nothard, Lucy Keshavarz, David C. Prosperi (Florida Atlantic University), Public art and design: lessons from within an urban region
Maho Shimizu (Ritsumeikan University), Cultural-oriented redevelopment projects and art investment policy – Lessons from Yerba Buena Garden in San Francisco City to Arts-Aporia in Osaka City

Track: Marketing
Parallel Session 11 - Room N01
Chair: Michela Addis (Università Bocconi)
Joanne Scheff Bernstein (Northwestern University), Identifying and capitalizing on brand identity. Case study: Chicago Opera Theater
Graeme Evans (Central Saint Martins College of Art & Design), Hard-branding the art museum: from Prado to Prada
Alain D'Astous, François Colbert (HEC Montreal), Renaud Legoux (McGill University), Consumers' perception of promotional offers in the performing arts: an experimental study

Track: Strategy
Parallel Session 12 - Room N02
Chair: Brenda Gainer (York University)
Rickard Wahlberg (Luleå University of Technology), Arts, money and markets
Ruth Rentschler (Deakin University), Gus Geursen (University of South Australia), Entrepreneurial leadership in non-profit performing arts organisations
Christopher Chalon (Edith Cowan University), Managing Australian symphony orchestras: the effects of corporatisation

Track: Consumer behavior
Parallel Session 13 - Room N03
Chair: Enrique Saravia (Fundação Getulio Vargas)
Antonella Carù (Università Bocconi), Bernard Cova (ESCP-EAP Paris), Analysing aesthetic experiences at classical music concerts: implications for marketing the arts
Yves Evrard (HEC Montreal), Post-modern marketing and cultural behavior

Track: Organization
Parallel Session 14 - Room N04
Chair: Giuseppe Soda (Università Bocconi)
Kirsten Holmes (University of Sheffield), Leisure serving or leisure seeking? The paradox of front-of-house volunteers in the UK heritage sector
Helen Bussel, Deborah Forbes (University of Teesside), Making friends: volunteering in arts marketing
Geoff Goddin, Sheila McCallum (Thames Valley University), Heritage management – An analysis of volunteers' motivations in a heritage railway business

Track: Cultural economics and policy
Parallel Session 15 - Room05
Chair: Gianfranco Mossetto (Università Ca' Foscari)
Sandra Rapetti (Universidad de la República del Uruguay), Passion by the culture. An investigation on the management, the financing and the problem of cultural organizations in Uruguay
Fang Ming Guang (Shanghai Jiao Tong University), The investigation on the resource of cultural tourism in Shanghai and its neighbor regions
Susumu Kobayashi (Miyagi University), Future perspective on the cultural investments by local Governments: from a viewpoint of financial support system on prefectural levels