|
Michela Addis, Gabriele Troilo |
In search of the determinants of cultural
sponsorship (July 2) |
| |
|
|
Roger Bennet |
Competitor
analysis practices of grant-aided provincial UK
theatre companies (June 30) |
| |
|
|
Yupin Chung |
Pricing
policy for museums: should we privatise public
museums? A case study from Taiwan (June
30) |
| |
|
|
Tony Conway, Jeryl Whitelock |
Does
the building of relationships lead to successful
performing arts organizations? (July
1) |
| |
|
|
Alain d'Astous, François
Colbert, Renaud Legoux
|
Consumers'
perception of promotional offers in the performing
arts: an experimental study (June 30) |
| |
|
|
Philippe Drago |
The
role of anticipation in the pre-experience evaluation
of motion pictures (July 2) |
| |
|
|
Lionel Ducros, Juliette Passebois |
Les
effets de la gratuité sur la fréquentation
des equipements culturels: Une réflexion
à travers la théorie du "don contre
don" (July 2) |
| |
|
|
Colette Dufresne-Tassé,
D. Marin |
The
general public as an advertising agent for a "Blockbuster",
and as a recruiting agent for museums
(July 2) |
| |
|
|
Graeme Evans |
Hard-branding
the Art Museum: from Prado to Prada (June
30) |
|
|
|
|
Timothy Fisher, Stephen B.
Preece |
Determinants
of corporate support for the arts: empirical evidence
from Canada (July 2) |
|
|
|
|
Minna Ikävalko |
Relational
exchange and commitment in art sponsorship. Case:
Finnish National Opera and Sampo (July
1) |
|
|
|
|
Finola Kerrigan, Mustafa Özbilgin |
Film
marketing in Europe – Policy and practice
(June 30) |
|
|
|
|
Rita Kottasz |
Motivating
the affluent young male to donate to non-profit
arts organisations (July 1) |
|
|
|
|
JoAnne Labrecque, Normand
Turgeon, François Colbert |
Le
contexte relationnel des sorties de loisir culturel:
résultats d'une étude empirique
au Québec (July 2) |
|
|
|
|
Hélène Laurichesse,
Stéphane Magne |
Film
Marketing: results and consequences of an inflationary
trend (June 30) |
|
|
|
|
Pascale Marcotte, Laurent
Bourdeau |
Québec,
site du patrimoine mondial: Élément
accrocheur de l'image touristique?
(July 2) |
|
|
|
|
Fabrizio Montanari |
When
the audience comes first: the case of UGC cinemas
(June 30) |
|
|
|
|
Joanne Scheff Bernstein |
Identifying
and capitalizing on brand identity. Case study:
Chicago Opera Theater (June 30) |
|
|
|
|
Hilppa Sorjonen,
Liisa Uusitalo |
Market
orientation and the programming of performing
arts organizations (June 30) |
|
|
|
|
Mia Stokmans |
Evaluating
websites of cultural organizations (July
2) |
