Niall Caldwell

Do museums have "brand identities" that are recognised by visitors? (July 1)

Marylouise Caldwell, Arch G. Woodside

Advancing theory of presentation-of-self via interpretive research of attending performing arts (July 1)

Antonella Carù, Bernard Cova

Analysing aesthetic experiences at classical music concerts: implications for marketing the arts (June 30)

François Colbert, Marc-A. Tomiuk, Heungsun Hwang, Mylène Ménard

An investigation into the effects of Napster’s demise on the purchase intentions of music CDs (July 1)

Alain d’Astous, Antonella Carù

Moviegoers’ use of film reviews in the search for information: an inter-cultural comparison of the impact of individual variables (June 30)

Yves Evrard

Post-modern marketing and cultural consumption behavior (June 30)

Samu Forsblom

Customer quality in an arts organization (July 2)

Deborah Hayes

Audience development: towards a strategic mindset (June 30)

Elena Levshina, Natalia Zykova

Monitoring of audience of the Karelian Republic Music Theatre (June 30)

Harold W.J.M. Miesen

The motivational determinants of literary reading: planned behavior theory (June 30)

Isabella Soscia, Alex Turrini

Sense and sensibility: a study about the determinants of customer satisfaction in arts consumption (July 2)

Jennifer Wiggins

Motivation, ability and opportunity to participate: a reconceptualization of the Rand Model of audience development (June 30)